Lenskart Branding
When India’s leading eyewear brand wanted to move beyond ads and build emotion — they trusted CreatorsMela. From Phonic Frames to Progressive Lenses to the Free Lens Replacement Initiative, Lenskart wanted one thing: authentic stories that made people feel something.
Multiple products, multiple briefs, zero time and one goal: make India talk about glasses again.
Services
Phonic, Progressive Lens, Free Lens Replacement Offer
Category
Built India’s biggest integrated creator campaign for an eyewear brand - handling end-to-end ideation, scripting, execution & virality.
Client
Lenskart Solutions Private Limited
Our Story with Lenskart
When Lenskart approached us, their goal was ambitious — launch multiple products across India at the same time, with consistency, clarity, and cultural relevance.
Deadlines were tight. Messaging had to stay unified.
And every product needed its own identity while still belonging to one cohesive brand voice.
CreatorsMela stepped in as the creative and execution partner:
not just to push content, but to shape how India talks about eyewear.
Our creative team started by mapping audience behavior across Instagram and YouTube.
We identified how Gen Z and millennial users interacted with eyewear — not as a necessity, but as a fashion statement.
We then conceptualized micro-narratives for every campaign:
Phonic Frames – portrayed as the “smart-meets-style” choice.
Progressive Lenses – explained through storytelling on clarity and comfort.
Free Lens Replacement – transformed into an emotional service moment where stories of care met convenience.
Execution
Each video was more than a product plug — it was a slice of life.
We coordinated with 500+ creators nationwide, tailoring every brief to match their tone and audience.
Our internal creative team managed the complete process — scripting, editing, direction, and performance tracking — ensuring that every reel felt authentic and shareable.
The Impact
In less than a year, the campaign hit 1 Billion+ organic views, generating millions of comments and shares.
The buzz was so strong that several SKUs went out of stock within weeks, and the brand saw a surge in repeat traffic from returning customers.
Top 10 Creators We Trusted - And Why
Each creator brought their unique storytelling style — blending fashion, humor, science, and lifestyle to make Lenskart a cultural moment.
1. Hemant Show (38.6M Views)
Brought street humor and raw audience reactions that made eyewear feel real.
👉 Watch here
2. Ashu Ghai (21M Views)
Turned progressive lenses into viral science-backed storytelling.
👉 Watch here
3. Ashu Ghai (20.7M Views)
Delivered a second Lenskart hit with his signature curiosity-driven content.
👉 Watch here
4. BlueBox (14.2M Views)
Elevated eyewear visuals with a cinematic and aesthetic storytelling approach.
👉 Watch here
5. BlueBox (3.8M Views)
Brought a clean, lifestyle-driven angle that made eyewear feel aspirational.
👉 Watch here
6. Desi Pola (6.9M Views)
Added her signature comic charm, making glasses fun and fashionable.
👉 Watch here
7. Jatin Grover (3.4M Views)
Brought youthful energy and a fun twist to everyday eyewear.
👉 Watch here
8. Yash Pratap Singh (5.9M Views)
Used cinematic visuals and bold energy to make Lenskart feel premium.
👉 Watch here
9. Factoholic (14.2M Views)
Mixed facts and curiosity-driven hooks to make eyewear sound exciting.
👉 Watch here
10. Factoholic (5M Views)
Delivered another viral hit by connecting everyday logic with Lenskart innovation.
👉 Watch here
Together, these creators turned eyewear storytelling into a nationwide trend — one frame, one story at a time.
