Lenskart Branding
When India’s leading eyewear brand wanted to move beyond ads and build emotion — they trusted CreatorsMela. From Phonic Frames to Progressive Lenses to the Free Lens Replacement Initiative, Lenskart wanted one thing: authentic stories that made people feel something.
Multiple products, multiple briefs, zero time and one goal: make India talk about glasses again.
Services
Phonic, Progressive Lens, Free Lens Replacement Offer
Category
Built India’s biggest integrated creator campaign for an eyewear brand - handling end-to-end ideation, scripting, execution & virality.
Client
Lenskart Solutions Private Limited
Our Story with Lenskart
When Lenskart approached us, their goal was ambitious — launch multiple products across India at the same time, with consistency, clarity, and cultural relevance.
Deadlines were tight. Messaging had to stay unified.
And every product needed its own identity while still belonging to one cohesive brand voice.
CreatorsMela stepped in as the creative and execution partner:
not just to push content, but to shape how India talks about eyewear.
Our creative team started by mapping audience behavior across Instagram and YouTube.
We identified how Gen Z and millennial users interacted with eyewear — not as a necessity, but as a fashion statement.
We then conceptualized micro-narratives for every campaign:
Phonic Frames – portrayed as the “smart-meets-style” choice.
Progressive Lenses – explained through storytelling on clarity and comfort.
Free Lens Replacement – transformed into an emotional service moment where stories of care met convenience.
Execution
Each video was more than a product plug — it was a slice of life.
We coordinated with 500+ creators nationwide, tailoring every brief to match their tone and audience.
Our internal creative team managed the complete process — scripting, editing, direction, and performance tracking — ensuring that every reel felt authentic and shareable.
The Impact
In less than a year, the campaign hit 1 Billion+ organic views, generating millions of comments and shares.
The buzz was so strong that several SKUs went out of stock within weeks, and the brand saw a surge in repeat traffic from returning customers.
Audience & Brand Reactions
Audience Loved It:
Audiences resonated with the authenticity -
Comments were filled with:
“Ye glasses kaha se liye?”
“Link do!”
“Lenskart looks too good here.”
People didn’t just watch the content.
They wanted the product.
Brand Response:
Lenskart recognised this as one of their most successful creator-led expansions.
The campaign didn’t just drive awareness —
it drove demand, product sell-outs, and sustained traffic.
