DATE
16/02/2025
Lenskart Branding
When India’s leading eyewear brand Lenskart wanted to amplify style, accessibility, and youth connect-they didn’t just look for influencers.
Eyewear
Fashion
Services
High engagement on fashion/lifestyle Content
Category
790M+ Organic Impressions across Instagram & YouTube Shorts
Client
Lenskart Solutions Private Limited
Analysis - Return of Investment
At Lenskart, performance meets precision.
We ensure lightning-fast load times, seamless responsiveness, and buttery-smooth navigation—whether you're browsing from a desktop at work or scrolling on mobile during a commute. The result? A frictionless shopping experience that reflects Lenskart's commitment to innovation and customer delight.
Campaign Performance
Creator-Led Launch
Influencer campaigns built early demand and created pre-launch FOMO.
Mass Premium Pricing
Smart eyewear priced at ₹3,999–₹4,999—accessible yet aspirational.Tech-Driven Product
Bluetooth calling, music control, voice assistant, and 7-hour battery packed into fashion-forward frames.Omnichannel Distribution
Available on Lenskart app, website, offline stores, and even quick-commerce (Zepto).Lightning UX & Scalability
Optimized website/app ensured smooth navigation and checkout even during peak traffic.Result: 25K+ Units Sold in Weeks
Stock ran out fast, driven by buzz, tech, and trust.
Responsiveness
Responsiveness is key to delivering an exceptional user experience across all devices. We ensure that your website adjusts seamlessly to different screen sizes, from mobile phones to desktops, providing a consistent and intuitive interface. With fast load times and optimized navigation, users will enjoy smooth interactions no matter how they access your site.
Continuous Optimization: The Engine Behind Phonic's Success
At Lenskart, we believe great products deserve an equally powerful experience.
That’s why we continuously fine-tuned both site performance and service delivery during the Phonic campaign:
Speed Enhancements: Pages were optimized for faster load times, ensuring zero friction during high-traffic surges.
Smart Checkout Improvements: Streamlined payment and delivery flows led to lower drop-offs and faster conversions.
Design Refinements: Product pages were crafted for clarity, trust, and seamless decision-making—amplifying purchase intent.
Customer Support Uplift: Quick response systems and post-purchase support ensured satisfaction beyond the sale.
Site & Service Optimization
To ensure the success of the Lenskart Phonic launch, we adopted a data-driven approach to continuous improvement across both site performance and service delivery. By analyzing key performance metrics, user drop-offs, and customer feedback, we helped the brand identify and fix friction points—resulting in a smoother, faster, and more intuitive user journey.
CreatorsMela played a pivotal role in amplifying this momentum. Our creator-led storytelling campaign didn’t just drive awareness - it funneled high-intent traffic directly to Lenskart’s Phonic pages. We coordinated with top lifestyle, fashion, and tech creators to produce organic, platform-native content that created urgency and trust. As traffic surged, our backend consultation with the Lenskart team ensured their platform could scale without lag - ensuring performance held strong under pressure.
Solution - Communication and Deployment
Seamless communication and precise execution were at the core of the Lenskart Phonic campaign's success. At CreatorsMela, we didn’t just coordinate content—we co-created outcomes. From initial ideation to final deployment, our team maintained clear, transparent communication with both the brand and our creators, ensuring everyone was aligned on vision, tone, timelines, and goals.
Communication
We worked closely with Lenskart’s in-house teams to plan every activation touchpoint—aligning content drops with campaign schedules, resolving last-minute logistics, and fine-tuning creative assets for maximum impact. Our ability to listen, adapt, and collaborate helped the campaign move swiftly from planning to execution without delays or missteps
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