LevelUp Learning
LevelUp Learning is an ed-tech platform focused on real-world creative skills — from filmmaking to content creation. Their flagship Film Bootcamp is designed to help aspiring creators transition from passion to profession, with practical, industry-aligned learning. Their target audience? Gen Z and young millennials hungry to learn, create, and level up.
Services
Film Bootcamp Integration
Category
Seamlessly integrated LevelUp’s Film Bootcamp into 12 of Shan Prasher’s YouTube videos, turning his storytelling style into a natural gateway for aspiring filmmakers.
Client
LevelUp Learning
Our Story with LevelUp Learning
When LevelUp approached us, their goal wasn’t just visibility - they wanted credibility in the content creator space. They weren’t selling a traditional course - they were offering a filmmaking bootcamp for creators who live and breathe cinema.
That’s why we didn’t treat this like a casual campaign.
We built a long-term narrative with one of our most storytelling-aligned creators: Shan Parashar , Reconic
Execution
• Creator Used: Shan Parashar and Reconic
• Platform: YouTube
• Format: Long-term video integration
• Timeline: 12 videos over multiple months
• Tone: Story-first, educational, cinematic
• Production: Organic, creator-led with brand-aligned CTA endings
Audience & Brand Reactions
How the Audience Reacted
The audience didn’t just watch - they related. Viewers praised the way Shan connected storytelling with learning, and many shared that they checked out the bootcamp because of how it was positioned.
How LevelUp Reacted
The brand called this “one of their most relevant creator collaborations yet” - where the alignment was not just on reach, but on content quality and audience fit.
How It Felt for Us (CreatorsMela Team)
This was a creator-to-brand fit we were proud of. Long-term storytelling, no hard sell, all heart.
