Odoo
Odoo is a powerful business tool - but explaining ERP to Gen Z wasn’t easy. So we turned features like CRM, accounting, and e-signing into relatable stories.
Through YouTube creator integrations, we simplified complex software into clear, confident narratives for India’s rising entrepreneurs.
It wasn’t a product push - it was storytelling for smarter scaling.
Services
Odoo's Business Suite (CRM, Sales, Accounting, eCommerce, HR)
Category
Partnered with top creators to simplify Odoo’s tools for businesses through high‑impact YouTube integrations.
Client
Odoo
Our Story with Odoo
When Odoo set out to reach India's fast-growing creator and founder economy, they weren’t just looking for visibility — they wanted to build trust through storytelling.
We saw this as more than a software push.
It was a chance to show how creators today run businesses, not just channels.
The Shift in Strategy
Instead of feature-heavy content, we shaped real creator journeys — stories of chaos turning into clarity, of growth powered by smart tools.
• Some showed the hustle of managing everything alone.
• Others used humor to highlight the gap Odoo bridges.
• Every video was built around one truth: Odoo makes scale simple.
Execution
We worked with a select group of creators — focusing on YouTube-first storytelling through sketches, reels, and situational narratives.
Each integration was subtle yet strong — no hard-selling, just relatable moments backed by real business needs.
Our in-house team managed scripting, edits, and creative supervision to keep the content sharp and audience-first.
The Impact
With just a few creators, the campaign delivered:
50 Million+ Organic Views
On YouTube, purely through story-driven integrations.
This was proof that with the right storytelling, even B2B tools like Odoo can create emotional resonance with a Gen Z audience.
Audience & Brand Reactions
How the Audience Reacted
“Finally someone explained this in simple words!”
“You’re telling me I could’ve automated this all along?”
Creators unlocked Odoo’s full potential — not through sales talk, but through everyday wins.
How the Brand Reacted
The Odoo team appreciated how naturally the product was embedded into storytelling.
From finance tools to CRM — every feature found its place in a relevant, viewer-first way.
How It Felt for Us (CreatorsMela Team)
This campaign reminded us that no product is “too technical” for influencer marketing — if the story is right, the audience listens.
