Features like CRM, accounting and e-signing, turned into relatable stories for India's rising entrepreneurs through YouTube integrations.
Reach India's fast-growing creator and founder economy, and build trust in a business tool through storytelling rather than visibility alone.
Instead of feature-heavy content, we shaped real creator journeys: stories of chaos turning into clarity, of growth powered by smart tools. Some showed the hustle of managing everything alone; others used humour to show the gap Odoo bridges.
We worked with a select group of YouTube-first creators on sketches, reels and situational narratives. Each integration was subtle, with no hard selling, and our in-house team handled scripting, edits and creative supervision.
With just a few creators, the campaign delivered 50 million+ organic views on YouTube: proof that even a B2B tool can resonate with a Gen Z audience.
Odoo campaign key visual 
Business tools, explained like never before
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50M+ views
100M+ reach
10M+ views