Fitness
16/02/2025
Pintola Branding
When India’s fastest-growing snacking brand Pintola wanted to elevate awareness across its entire range of healthy products, they chose creator-led storytelling that feels authentic, snackable, and native to youth culture. Instead of running a single product push, Pintola envisioned a campaign that showcased the brand’s versatility — from peanut butter to almond butter, rice cakes, superfood mixes, and everyday healthy snacks.
Fitness
Healthy Snacks
Services
High engagement on food, lifestyle, and healthy-snacking content
Category
100M+ Organic Reach Across Reels and YouTube Shorts
Client
Pintola
Analysis – Return of Investment
At Pintola, great taste met great performance
The campaign didn’t just introduce products — it Built a lifestyle story around healthy snacking.
Viewers connected emotionally with the creators’ personal ways of using Pintola — in breakfast bowls, gym snacks, late-night spreads, and energizing daily routines.
This relatability directly translated into:
• Brand uplift
• Strong taste recall
• Surge in organic conversations online
• Higher product curiosity
Solution – Communication and Deployment
A campaign of this scale demands clarity, precision, and creator alignment.
At CreatorsMela, our team ensured Pintola’s message stayed consistent while allowing creators the freedom to express the brand in their own voice.
From onboarding to briefs to approvals, every step was streamlined to help creators highlight Pintola’s key product moments — texture, taste, energy, convenience, and wholesome snacking.
We maintained smooth, transparent communication with both the brand and creators, ensuring timelines, tonality, and visual cues remained aligned.
