BEVERAGES
08/09/2026
Sprite Refresh Campaign
Discover how CreatorsMela partnered with Sprite to fuel a wave of gaming, late-night, and summer-refresh content that kept the brand's sharp, no-nonsense voice front and center across Instagram and YouTube.
Sprite
CreatorsMela Sprite
Services
Influencer marketing campaign
Category
10M+ organic reach across gaming, comedy, and summer lifestyle content
Client
Sprite
Our Story with Sprite
When Sprite wanted to reconnect with a younger, always-online audience, they needed creators who lived in gaming lounges and late-night group chats, not just summer ads. CreatorsMela brought together gaming, comedy, and lifestyle creators to keep the brand's sharp, refreshing edge front and center.
Creator-Led Culture Moments
Gaming creators who folded Sprite into stream breaks and clutch-moment content
Comedy creators who turned 'thirst' and heat-of-the-moment humor into shareable skits
Lifestyle creators who built Sprite into late-night hangouts and summer cookout content
The result was a stream of high-energy, culturally fluent content that kept Sprite firmly part of Gen Z's everyday scroll.
Solution – Creator Selection and Execution
CreatorsMela identified creators active in gaming, comedy, and youth-lifestyle spaces, prioritizing those with strong live and short-form engagement rather than just follower count.
Content rolled out across Instagram Reels, YouTube Shorts, and live-adjacent gaming content, timed around peak summer heat and evening screen-time windows.
CreatorsMela tracked real-time engagement and doubled down on the formats — gaming clips and comedy skits — that resonated most, keeping the campaign consistently high-energy through its run.
More Other cases
FAQ
