The Man Company Branding
Every fragrance tells a story - and The Man Company wanted theirs to speak confidence, class, and raw individuality. In this campaign, our goal was to move beyond just “perfume ads.” We aimed to create stories that made men feel seen - stories that blended charm with emotion, confidence with relatability.
The challenge? A cluttered grooming market filled with loud, overdone messaging. The Man Company wanted subtlety, emotion, and storytelling - not just sales talk.
Services
TMC Perfume Range (Eau De Parfum) , The Man Company Body Perfume Series
Category
We curated a storytelling-driven influencer campaign that celebrated real men and their personal style. Our exclusive creators took The Man Company perfumes and built unique stories around moments, memories, and emotions - transforming a product video into an experience.
Client
The Man Company
Our Story With The Man Company
When The Man Company partnered with us, the brief was simple but challenging —
“Make our fragrances and grooming range feel aspirational, relatable, and unforgettable.”
We knew this wasn’t just about showing a product.
This was about creating a feeling — a moment where a man sees himself in the story, not just the bottle.
So we redesigned the campaign approach completely —
focusing on cinematic expressions, lifestyle-driven moments, and high-emotion creator narratives.
The mission was clear:
Transform a grooming product into a personality upgrade.
And that’s exactly what started happening… the audience wasn’t just watching —
they were connecting.
Our Approach
We studied how India’s Gen Z & young professionals perceive grooming today —
as a mix of confidence, routine, personality, and attraction.
Using this insight, our creative team crafted mini-stories around:
• Everyday upgrades – “One change that sets your mood for the day.”
• Signature scents – “A fragrance that becomes your identity.”
• Men’s self-care – “Real men take care of themselves too.”
• Celebration moments – “Fragrance for the memories you want to keep.”
Each brief was tailored to the creator’s own tone—
so nothing felt scripted.
Everything felt real.
The goal wasn’t to push the product.
The goal was to make the audience feel something because of the product.
Execution
CreatorsMela activated a curated lineup of talent across Instagram and YouTube.
Every reel followed our internal creative strategy:
• Strong hero moment – a striking first second
• Relatable story loop – an everyday moment turned memorable
• Smooth product presence – seamless, natural, aesthetic
• High replay value – visually driven, emotion-forward shots
Our in-house direction, editing and performance team ensured
every creator delivered a premium, polished narrative that felt like a short film — not an ad.
The result?
Multiple viral hits across categories — lifestyle, comedy, storytelling, and fashion.
The Impact
The Man Company campaign didn’t just perform -
it exploded.
Across our creators, the fragrance campaign crossed:
50 Million+ Organic Views
Top 5 Videos That Defined The Campaign
Audience & Brand Reactions
The audience response was electric.
People called it “the perfect gift,” “the perfect scent,” and “the perfect upgrade.”
Comments poured in:
“Need this.”
“Link?”
“Adding to cart now.”
“Bro sold it without selling.”
The Man Company team appreciated the premium feel, the storytelling quality,
and the creator-audience chemistry that made the campaign stand out across platforms.
