16/02/2025
The Man Company Branding
When India’s leading grooming brand The Man Company wanted to amplify awareness for its premium perfume range, they didn’t just look for influencers. They partnered with creators who understand storytelling, authenticity, and youth appeal.
Grooming
Lifestyle
Services
Fragrance
Category
100M+ Organic Views across YouTube with 50+ Creators
Client
The Man Company
The Challenge
The brand wanted mass awareness for their perfume lineup — fast, organic, and across high-trust communities. The market was crowded, so the content had to feel native, aspirational, and creator-driven.
Solution – Communication and Deployment
Seamless communication and precise execution were at the core of The Man Company’s perfume campaign. At CreatorsMela, we didn’t just coordinate content - we co created outcomes. From initial ideation to final deployment, our team maintained clear, transparent communication with both the brand and our creators, ensuring everyone was aligned on vision, tone, timelines, and goals.
Communication
We worked closely with The Man Company’s in-house teams to plan every activation touchpoint — aligning content drops with creator schedules, resolving last-minute coordination, fine-tuning scripts to highlight fragrance notes and persona-specific messaging, and ensuring each creator delivered native, high-performing content.
Our ability to listen, adapt, and execute swiftly helped the campaign move from planning to publishing smoothly, without delays or missteps.
Campaign Performance
Creator-Led Launch
Our influencer distribution created early demand and massive visibility.
• Mass Awareness Push
Short-form videos placed the perfume as a premium yet accessible lifestyle essential.
• Strong Product Positioning
Creators highlighted fragrance notes, bottle design, and aspirational value without feeling like ads.
• Lightning Scalability
Because of native, personal delivery, creators drove repeat watches and high retention.
Result: 140M plus Views across YouTube
A rapid awareness spike driven by creator credibility, strong hooks, and seamless execution.
