Instamart Everyday Campaign

Make instant grocery delivery feel like a natural part of everyday life: a relatable story, not just a speed claim.

1. 01

   We brought together comedy, lifestyle and food creators. Comedy creators turned last-minute cravings and forgotten-ingredient panics into skits, lifestyle creators folded Instamart into late-night snacks, study breaks and unexpected guests, and food creators cooked easy recipes with quick-delivered ingredients.

2. 02

   Content went out consistently across Instagram Reels and YouTube Shorts, timed around craving windows: late nights, weekends and surprise guests.

3. 03

   We tracked engagement closely and guided creators toward the most relatable formats, keeping the campaign authentic and on-brand throughout.