Slice Summer Campaign

Discover how CreatorsMela partnered with Slice for a creator-led summer campaign, turning mango season into a wave of food, entertainment, and youth-culture content across Instagram and YouTube.

Slice

CreatorsMela Slice

Services

Influencer marketing campaign

12M+ organic reach across food, entertainment, and youth-culture content

Client

Slice

Our Story with Slice

When Slice wanted to own the mango season conversation again, they needed more than a product ad — they needed creators who could turn a summer drink into a cultural moment. CreatorsMela brought together food, entertainment, and youth-culture creators to build content that felt like summer itself.

Creator-Led Summer Storytelling

Food creators who turned mango recipes and refreshing summer combos into scroll-stopping content
Entertainment creators who built comedy skits and relatable summer-day scenarios around the drink
Youth-culture and lifestyle creators who wove Slice into college breaks, road trips, and hangout moments

The result was a wave of authentic, summer-themed content that made Slice part of everyday conversations — not just an ad people scrolled past.

Solution – Creator Selection and Execution

CreatorsMela began by mapping the creator landscape around food, comedy, and lifestyle content, shortlisting talent whose audiences skewed young and were already active around summer and mango-season trends. Each creator was briefed to bring their own voice to the campaign rather than deliver a scripted product pitch.

Content rolled out in waves across Instagram Reels and YouTube Shorts, timed to peak mango-season moments, weekends, and college break windows when engagement around summer content was highest.

Throughout the campaign, CreatorsMela tracked engagement in real time and worked with creators to double down on formats that resonated, ensuring the campaign stayed culturally relevant through the length of the summer season.