Slice Summer Campaign

Own the mango-season conversation again, and turn a summer drink into a cultural moment.

1. 01

   We mapped food, comedy and lifestyle creators whose audiences skewed young and were already active around summer trends. Food creators made mango recipes and summer combos, entertainment creators built skits around summer days, and lifestyle creators wove Slice into college breaks, road trips and hangouts.

2. 02

   Each creator brought their own voice instead of a scripted pitch. Content rolled out in waves across Instagram Reels and YouTube Shorts, timed to peak mango-season moments, weekends and college breaks.

3. 03

   We tracked engagement in real time and doubled down on the formats that resonated, keeping the campaign relevant through the whole season.