Cars24 x CreatorsMela: 3.3M+ Views From One Reel

Prove that a single, well-placed piece of creator content could do more for brand recall than a traditional ad spot.

1. 01

   Instead of a scripted brand film, we leaned into relatable, everyday comedy: the kind people share because it's funny first and branded second.

2. 02

   We partnered with Sagar Siddhant, known for relatable, trend-driven comedy on Instagram, and built a reel around a scenario his audience already recognised, so Cars24 sat inside the joke instead of interrupting it.

3. 03

   The reel crossed 3.3M+ organic views with no media budget. Viewers tagged friends who'd been there and quoted lines back in the comments.